About

I'm a design leader and writer working at the intersection of emerging technology and human experience.

My path to design leadership has been nonlinear by design. I started in gallery spaces and editorial studios, learning how to frame work, curate attention, and build emotional narratives in physical space. That instinct carried into nearly a decade at Octo Product Development, where I've moved from UX execution to directing strategy engagements across energy, autonomous systems, industrial hardware, and emerging mobility.

I specialize in moments of ambiguity. Where vision isn't yet visible. Where the product hasn't formed. Where the internal and external narratives are out of sync. I've led field research in rocket factories and semiconductor plants, run product strategy workshops with C-suite teams, and shaped the digital platforms that followed.

But the work I value most isn't the deliverables. It's the relationships that made the deliverables possible. I lead by gathering wide input, making room for the questions that feel too basic to ask (those are often the ones that close the largest gaps), and building enough trust that people will tell me when an assumption is wrong. That applies inside my team, across departments, and with clients. I invest in the people I work with as much as the problems we're solving together: building decision autonomy, creating space for intentional development, and measuring success by how confidently someone owns a room they didn't used to walk into.

The products I've worked on have helped companies raise over $70 million in funding. But the number I find more interesting is the one without a dollar sign: the number of times a room of people finally agreed on what they were building, and why.

I write about all of this in Signal+Static: the cyborg condition, design leadership, and the systems we're building and being built by.